The last several years have been a trying time as individuals, families, and communities weathered the global pandemic. And just as things seemed like they were returning to a semblance of “normal,” a new series of challenges has emerged. As organizations chart their way forward, they are working to understand which shifts, forced by the pandemic, were temporary and which are permanent. One trend looks here to stay—the increasing importance of digital engagement and making data-driven decisions.
Technology today has advanced from traditional one-way marketing and generic engagement to data-driven experiences, giving organizations the ability to approach and engage with their community in more proactive, intentional ways than previously imagined. Donors, volunteers, program participants—they all want more control over the communication they receive. And they want an authentic connection with the organization and its mission.
Get our e-book, Delivering personalized experiences to nonprofit audiences, and learn how your organization can deliver these kinds of experiences to your community via:
- Data-driven insights
- Increased personalization
- Deeper customer visibility
- Meaningful engagements